Short-form, mobile-first video is rewriting the playbook in 2025. This weekly rundown unpacks the hottest data-backed tactics so you can hook scrollers, humanize your brand, and squeeze every drop of ROI from your next clip.

Grounded in the latest industry benchmarks and instructional best practices, this article unpacks the essential pillars of contemporary digital marketing—audience analytics, social-search optimization, and cohesive omnichannel storytelling—into a structured, step-by-step framework