A single tweet just wiped out Team Liquid’s multimillion-dollar Honda sponsorship, proving brand safety in esports is no longer optional. Dive into the full breakdown and learn eight practical steps to safeguard sponsors and professionalize your social strategy before the next crisis strikes.

Get an insider look at how Riot Games transforms League of Legends Esports into a global phenomenon. From co-streaming power moves and cinematic hype campaigns to data-driven fan engagement and inclusive global storytelling, discover the marketing magic fueling LoL’s unstoppable rise—and learn how these tactics can elevate your own brand.