Phrase-match CPCs have jumped 43 percent since 2023, while broad-match clicks cost only 29 percent more, giving broad match a clear pricing edge and stronger AI filtering in 2025.Learn why broad match keywords now outperform phrase match in Google Ads, see the latest CPC data and Smart Bidding insights for 2025.

PPC trends 2025: see how AI-driven automation, first-party data, voice search, and short-form video reshape paid media—and get tactics to boost ROAS now.