The 2025 Social-Media Image Size Cheat Sheet (April 2025)
Keeping up with image specs can feel like a full-time job. Platforms introduce new features, quietly tweak aspect-ratio rules, and rarely update their own documentation. Instead of chasing scattered help-desk pages, bookmark this one-stop reference — we’ve pulled the latest dimensions from each network’s public guidance and industry best-practice sources so you don’t have to.
Fast-track reference
Below are the dimensions most creators search for first. All sizes are in pixels (width × height) and follow the platform’s recommended aspect ratio.
2025 Social Media Image Sizes Cheat Sheet
Platform-by-platform breakdown
Instagram essentials SocialPilot
Profile: 320 × 320 (renders at ~110 × 110; display circle, so centre your focal point)
Feed posts
Landscape – 1080 × 566
Portrait – 1080 × 1350
Square – 1080 × 1080
Carousel – match first frame’s orientation
Stories / Reels: 1080 × 1920 (9:16). Keep critical text within the middle 1080 × 1610 “safe” zone.
Feed & Story ads: Same pixel counts, but leave 14 % top and 20 % bottom free of logos to dodge UI overlays.
Pro tip: Images wider than 1080 px are down-scaled; those narrower than 320 px are stretched. Aim for 1080 px wide with a 1.91:1 to 4:5 ratio to avoid auto-cropping.
Facebook basics Social Media Dashboard
Profile: 196 × 196 (displays 176 × 176 on desktop)
Cover: 851 × 315; Facebook crops to 820 × 312 on desktop and 640 × 360 on phones — keep text centred.
Feed images:
Landscape – 1080 × 566 (1.91:1)
Portrait – 1080 × 1359 (4:5)
Square – 1080 × 1080 (1:1)
Stories / Reels: 1080 × 1920. Reserve the top 250 px and bottom 340 px for background only.
X (formerly Twitter) LinkedIn
Profile: 400 × 400 (≤ 2 MB)
Header: 1500 × 500 (up to 60 px trimmed top & bottom on large monitors)
In-stream images:
Landscape – 1280 × 720
Portrait – 720 × 1280
Square – 720 × 720
GIFs – 1280 × 1080 (max 5 MB mobile / 15 MB web)
Image ads: 1200 × 1200 (square) or 1200 × 628 (1.91:1)
LinkedIn cheat sheet LinkedIn
Personal profile
Photo – 400 × 400 (min), 7680 × 4320 (max)
Cover – 1584 × 396 (4:1) – preview on mobile and desktop before publishing.
Company page
Logo – 400 × 400
Page cover – 1128 × 191
Feed images: 1200 × 627 (link post landscape), 1200 × 1200 (square), 720 × 900 (vertical mobile-only)
Carousel ads: 1080 × 1080, 2–10 cards.
TikTok dimensions PodcastleFliki
Profile: upload ≥ 98 × 98 ; larger = sharper on retina screens.
Organic video: 1080 × 1920 (9:16). Non-vertical clips get black bars.
Ad creative:
Vertical – ≥ 540 × 960 (9:16)
Landscape – ≥ 960 × 540 (16:9)
Square – ≥ 640 × 640 (1:1)
Carousel – 1200 × 628, 640 × 640 or 720 × 1280, 2-35 slides.
YouTube key specs
Channel icon: 800 × 800 (shows at 98 × 98)
Banner: 2560 × 1440 (16:9). Keep text/logo inside 1235 × 338 safe zone.
Video thumbnail: 1280 × 720 (min. 640 px wide, ≤ 2 MB).
Podcast/playlist art: 1280 × 1280 (1:1, ≤ 10 MB).
Why nailing the size still matters in 2025
Sharper visuals: Correct resolution prevents fuzzy logos or stretched graphics.
Higher engagement: Posts tailored to each feed’s layout are less likely to be cropped, meaning calls-to-action stay visible.
Message integrity: No accidental trimming of key text or branding.
Futureproofing: Starting with the platform’s maximum recommended resolution means fewer edits if the UI shifts again.
Workflow hack
Design once, export to every size: tools like Canva (inside Hootsuite, Buffer, or standalone) let you choose a template that’s pre-set to each network’s latest specs — then resize in a click when a platform inevitably changes something.
Save this guide, share it with your team, and keep your content looking crisp everywhere it travels.
